{"product_id":"excellant-brut-beton-astari-12kg","title":"Excellant Exposed Concrete Primer","description":"\u003cstyle\u003e\n.epoch-desc {\n  font-family: 'Segoe UI', Roboto, Helvetica, Arial, sans-serif;\n  max-width: 900px;\n  margin: 40px auto;\n  padding: 0 16px;\n  color: #1f2937;\n  line-height: 1.6;\n}\n\n\/* HERO SECTION *\/\n.epoch-hero {\n  background: linear-gradient(135deg, #f0f9ff 0%, #e0f2fe 100%);\n  border: 1px solid #bae6fd;\n  border-radius: 20px;\n  padding: 35px 30px;\n  margin-bottom: 40px;\n  box-shadow: 0 4px 6px -1px rgba(0, 0, 0, 0.05);\n}\n\n.epoch-hero h1 {\n  font-size: 28px;\n  margin-bottom: 12px;\n  color: #0c4a6e;\n  font-weight: 700;\n}\n\n.epoch-hero p {\n  font-size: 16px;\n  line-height: 1.8;\n  color: #334155;\n}\n\n\/* ÖZELLİK İKONLARI *\/\n.epoch-icons {\n  display: grid;\n  grid-template-columns: repeat(4, 1fr);\n  gap: 20px;\n  margin: 40px 0;\n}\n\n.epoch-icon-box {\n  background: #ffffff;\n  border: 1px solid #f1f5f9;\n  border-radius: 16px;\n  padding: 25px 15px;\n  text-align: center;\n  transition: transform 0.2s ease, box-shadow 0.2s ease;\n  box-shadow: 0 10px 15px -3px rgba(0, 0, 0, 0.04);\n}\n\n.epoch-icon-box:hover {\n  transform: translateY(-5px);\n  box-shadow: 0 20px 25px -5px rgba(0, 0, 0, 0.1);\n}\n\n.epoch-icon {\n  font-size: 38px;\n  margin-bottom: 15px;\n  display: block;\n}\n\n.epoch-icon-box h3 {\n  font-size: 16px;\n  color: #0f172a;\n  margin-bottom: 8px;\n  font-weight: 600;\n}\n\n.epoch-icon-box p {\n  font-size: 13px;\n  line-height: 1.5;\n  color: #64748b;\n}\n\n\/* GENEL SEKSİYONLAR *\/\n.epoch-section {\n  margin-top: 45px;\n  border-bottom: 1px solid #f1f5f9;\n  padding-bottom: 25px;\n}\n\n.epoch-section:last-of-type {\n  border-bottom: none;\n}\n\n.epoch-section h2 {\n  font-size: 22px;\n  margin-bottom: 18px;\n  color: #0f172a;\n  display: flex;\n  align-items: center;\n  gap: 10px;\n}\n\n.epoch-text {\n  font-size: 15px;\n  color: #475569;\n  margin-bottom: 15px;\n}\n\n\/* LİSTE TASARIMI *\/\n.epoch-list {\n  list-style: none;\n  padding: 0;\n  margin: 0;\n}\n\n.epoch-list li {\n  display: flex;\n  align-items: flex-start;\n  gap: 12px;\n  padding: 8px 0;\n  font-size: 15px;\n  color: #334155;\n}\n\n.epoch-list li::before {\n  content: \"✓\";\n  color: #0ea5e9;\n  font-weight: 900;\n  flex-shrink: 0;\n}\n\n\/* M2 HESAPLAYICI *\/\n.m2-box {\n  background: #f8fafc;\n  border: 2px dashed #cbd5e1;\n  border-radius: 16px;\n  padding: 25px;\n  margin-top: 20px;\n}\n\n.m2-box input {\n  width: 100%;\n  max-width: 300px;\n  padding: 12px 16px;\n  margin-top: 15px;\n  border-radius: 10px;\n  border: 1px solid #cbd5e1;\n  font-size: 16px;\n  outline: none;\n  transition: border-color 0.2s;\n}\n\n.m2-box input:focus {\n  border-color: #0ea5e9;\n  box-shadow: 0 0 0 3px rgba(14, 165, 233, 0.1);\n}\n\n.m2-result {\n  margin-top: 15px;\n  font-weight: 700;\n  color: #0369a1;\n  font-size: 16px;\n}\n\n\/* BADGELER *\/\n.epoch-badges {\n  display: flex;\n  flex-wrap: wrap;\n  gap: 10px;\n  margin-top: 35px;\n}\n\n.epoch-badge {\n  background: #f0f9ff;\n  color: #0369a1;\n  border: 1px solid #e0f2fe;\n  padding: 8px 16px;\n  border-radius: 50px;\n  font-size: 13px;\n  font-weight: 600;\n}\n\n\/* MOBİL UYUMLULUK *\/\n@media (max-width: 768px) {\n  .epoch-icons {\n    grid-template-columns: repeat(2, 1fr);\n  }\n  .epoch-hero {\n    padding: 25px 20px;\n  }\n  .epoch-hero h1 {\n    font-size: 22px;\n  }\n}\n\n@media (max-width: 480px) {\n  .epoch-icons {\n    grid-template-columns: 1fr;\n  }\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"epoch-desc\"\u003e\n\n\n\u003cdiv class=\"epoch-hero\"\u003e\n\n  \u003ch1\u003ePrimer\u003c\/h1\u003e\n\n  \u003cp\u003e\n    The secret to a flawless paint application lies in the right foundation. Our primers create a strong bond between the surface and the topcoat, extending the paint's lifespan, reducing consumption, and ensuring a smooth finish by preventing color variations.\n  \u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003cdiv class=\"epoch-icons\"\u003e\n\n  \u003cdiv class=\"epoch-icon-box\"\u003e\n\n    \u003cdiv class=\"epoch-icon\"\u003e⚓\u003c\/div\u003e\n\n    \u003ch3\u003eHigh Adhesion\u003c\/h3\u003e\n\n    \u003cp\u003eEnsures perfect paint adhesion to the surface, eliminating the risk of peeling and blistering.\u003c\/p\u003e\n\n  \u003c\/div\u003e\n\n\n  \u003cdiv class=\"epoch-icon-box\"\u003e\n\n    \u003cdiv class=\"epoch-icon\"\u003e📉\u003c\/div\u003e\n\n    \u003ch3\u003eLow Consumption\u003c\/h3\u003e\n\n    \u003cp\u003eBalances the absorbency of the surface, ensuring less topcoat paint is needed.\u003c\/p\u003e\n\n  \u003c\/div\u003e\n\n\n  \u003cdiv class=\"epoch-icon-box\"\u003e\n\n    \u003cdiv class=\"epoch-icon\"\u003e🎯\u003c\/div\u003e\n\n    \u003ch3\u003eColor Balance\u003c\/h3\u003e\n\n    \u003cp\u003eHelps the topcoat truly reflect its actual color by covering the base color.\u003c\/p\u003e\n\n  \u003c\/div\u003e\n\n\n  \u003cdiv class=\"epoch-icon-box\"\u003e\n\n    \u003cdiv class=\"epoch-icon\"\u003e🧱\u003c\/div\u003e\n\n    \u003ch3\u003eSurface Hardener\u003c\/h3\u003e\n\n    \u003cp\u003eStrengthens weak and dusty surfaces, preparing them for subsequent applications.\u003c\/p\u003e\n\n  \u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003cdiv class=\"epoch-section\"\u003e\n\n  \u003ch2\u003ePurposes of Use\u003c\/h2\u003e\n\n  \u003cp class=\"epoch-text\"\u003e\n    It must be used on new unpainted raw surfaces, when transitioning from dark to light colors, on plastered walls, and in exterior applications. It is designed to enhance paint performance in both interior and exterior spaces.\n  \u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003cdiv class=\"epoch-section\"\u003e\n\n  \u003ch2\u003eApplication Instructions\u003c\/h2\u003e\n\n  \u003cul class=\"epoch-list\"\u003e\n\n    \u003cli\u003eThe surface must be clean, dry, and completely free of loose particles.\u003c\/li\u003e\n\n    \u003cli\u003eThe product should be thinned with water or thinner according to the ratios specified on the packaging, depending on the surface condition.\u003c\/li\u003e\n\n    \u003cli\u003eA single coat application is usually sufficient; however, two coats may be recommended for very absorbent surfaces.\u003c\/li\u003e\n\n    \u003cli\u003eAfter primer application, allow at least 4-6 hours for full drying before painting.\u003c\/li\u003e\n\n  \u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003cdiv class=\"epoch-section\"\u003e\n\n  \u003ch2\u003eWhy Use Primer?\u003c\/h2\u003e\n\n  \u003cul class=\"epoch-list\"\u003e\n\n    \u003cli\u003eProvides economic benefits by reducing paint consumption by 20-30%.\u003c\/li\u003e\n\n    \u003cli\u003ePrevents roller marks and tonal differences caused by varying absorbency on the surface.\u003c\/li\u003e\n\n    \u003cli\u003eSecures dusty surfaces like plaster, ensuring paint adherence to the surface.\u003c\/li\u003e\n\n    \u003cli\u003eHelps fill hairline cracks on the surface.\u003c\/li\u003e\n\n  \u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003cdiv class=\"epoch-section\"\u003e\n\n  \u003ch2\u003eTechnical Information\u003c\/h2\u003e\n\n  \u003cul class=\"epoch-list\"\u003e\n\n    \u003cli\u003eType: Clear (binder) or opaque (filler) based primer options.\u003c\/li\u003e\n\n    \u003cli\u003eCoverage: Average 15-20 m²\/L per coat, depending on the surface.\u003c\/li\u003e\n\n    \u003cli\u003eDrying: Touch dry in 1 hour, wait 6 hours before painting.\u003c\/li\u003e\n\n  \u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003cdiv class=\"epoch-badges\"\u003e\n\n  \u003cdiv class=\"epoch-badge\"\u003e✔ Paint Saving\u003c\/div\u003e\n\n  \u003cdiv class=\"epoch-badge\"\u003e✔ Strong Adhesion\u003c\/div\u003e\n\n  \u003cdiv class=\"epoch-badge\"\u003e✔ Anti-Dusting\u003c\/div\u003e\n\n  \u003cdiv class=\"epoch-badge\"\u003e✔ Smooth Surface\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\n\u003c\/div\u003e","brand":"İzocolor","offers":[{"title":"12 kg","offer_id":41847995826211,"sku":null,"price":980.0,"currency_code":"TRY","in_stock":true},{"title":"24 kg","offer_id":41847995858979,"sku":null,"price":1820.0,"currency_code":"TRY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/1252\/8675\/files\/BRUT-BETON-ASTARI.jpg?v=1762937531","url":"https:\/\/www.izocolor.com.tr\/en\/products\/excellant-brut-beton-astari-12kg","provider":"İzocolor","version":"1.0","type":"link"}